The future of business will require companies to do more than add on a CSR program—purpose will need to be incorporated into the business model and integrated into the entire organization. Certified B Corporations have taken a bold stance in the modern world by...
Leveraging New Normal Disruptions
The Most Profound Way to Create Growth Mindset
Leaders naturally want their employees to bounce back from failures and strive toward improvement — the hallmarks of a growth mindset. But how to cultivate that reality is seldom easy or obvious.Our research at the NeuroLeadership Institute finds better feedback...
Develop Purpose, and the Profits Will Flow
Your business plan may not include a section for passion, but it should. Leaders possess a special kind of grit. They reach higher, do more and expect rewards for their efforts. But one colossal blunder many budding entrepreneurs make is initially putting too much...
The Best Companies Know How to Balance Strategy and Purpose
Most companies have articulated their purpose — the reason they exist. But very few companies excel at operationalizing their purpose, which organizes human effort at a deeper level. For your declared purpose to have authentic relevance and power, it must ring true...
8 Steps for Building a Culture of Data-Driven Empathy
Being a customer-centric organization means more than just acting on the right data. It means acting with data-driven empathy. Data-driven empathy is about humanizing data: bringing personal insights to life in a way that allows you to know your customer beyond the...